What is CRM? Types of CRM?

In continuously growing competitive market, Customer Relationship Management (CRM) application has become an integral part for any business, be it small or big enterprise. If any business does not provide right information to the right person at the right time, it will lose its opportunity to sale products or services. Also top management needs appropriate data to analyze and take steps for future goal. CRM applications meet all these purposes. For any CRM application, primary goal is to enable an organization to understand customers’ need and behaviour and provide better quality of service. It also helps to retain existing customers and capture new opportunities by building a strong relationship between organization and customers. There are mainly three types of CRM software: Operational, Analytical and Collaborative. Each type of CRM has different features and advantages. Watch this video to know more.

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