You will get the best answer for What is CRM? and Why CRM?
in this video.

To get success in any business,
Knowing your customer is very important
Now the question is How you will know about the customer?
By maintaining customer’s data like customer names, contact details, and buying habits.

Now let’s try to answer What is CRM?
Customer Relationship Management(CRM) is a system which aims at improving the relationship with existing customers, finding new prospective customers, and winning back former customers. This system can be brought into effect with software which helps in collecting, organizing, and managing the customer information.

A CRM system helps companies stay connected to customers streamline processes and improve profitability.

Hope you had a clarity on what is CRM

We can maintain the data in Excel sheet but why CRM is used to store the data. The Reason behind it is
1.Data Accuracy is maintained
With Mandatory field, important fields are not left blank

With Picklist, limit the choices and eliminate the risk of misspelling

with Data validation rule, we can prevent the user from entering the incorrect data. Here, in this case, min pay must not be greater than max pay. It throws an error when incorrect data is entered.

With relationship concept like custom, lookup prevent users from creating the duplicate records

Workflow, formula fields helps to populate the data automatically.
When the date of birth field is entered, age field and its value are automatically created.

Record types and page layouts ensure the user to see the fields and picklist values they need

2. Data Security

The sensitive data can be visible and accessible to only defined users.
this can be implemented with organization-wide defaults and role hierarchy.

3. Report and Dashboard

With Report and Dashboard view a clear insight and real-time customer actions.

Hope you had a clarity on Why CRM is to be used

Thank you so much for watching the video
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