What is Business Intelligence (BI) and Why is it Important?

BI keeps businesses smart. Watch to learn more about business intelligence and how it can help businesses thrive.

Business intelligence, or BI for short, is a technology-driven process for analyzing data and presenting information. This helps executives, managers, and other corporate end users make informed business decisions.

BI encompasses a wide variety of tools, applications, and methodologies that allows organizations to collect and analyze data. This data is essential to improving a business’s overall performance and profitability; it not only improves decision making, but fosters efficiency, drives new revenues, and identifies market trends.

How does your organization use business intelligence? Let us know in the comments and be sure to give this video a like.

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