ARE YOU A COOL ENTREPRENEUR? Lemme check your label. I heard from Jackie who heard from Brian who overheard Alisha telling Marcus that you’re NOBODY if you don’t have these small business tools.

Let’s face it, Asana is the Abercrombie of today’s entrepreneurial cool kids. (Or is it Acuity…InfusionSoft…Dubsado…or that one tool that manages your clients AND makes you bulletproof coffee? I can never remember…)

If the cool kids (i.e. the high rollers working 4 hour work weeks from their hammocks, sportin’ mad media mentions on their websites, and lists the size of small countries) are using a tool and singing its praises, it must be the best choice for your biz, riiiight? Even if you don’t know what to do with half the features listed on the slick sales page?

In this episode of #AwkwardMarketing, we’re talking about how to pick the right tool for your business and whether you should follow the cool kids or forge your own path.

ABOUT THE SHOW: Awkward Marketing is a weekly show, hosted by Rachael Kay Albers, blending fun size small business advice with storytelling and comedy, for entrepreneurs who want to create a meaningful presence online.

ABOUT THE HOST: Rachael Kay Albers is a marketer who hates marketing (of the sleazy variety, that is). She runs RKA ink, a web design and digital marketing studio for thought leaders and visionary entrepreneurs. Her secret sauce is helping small businesses stand out online WITHOUT selling their soul or playing the manipulation game. Originally from Chicago, Rachael founded RKA ink in 2009 while living and working as a “digital nomad,” setting up shop in Chiapas, Mexico and coding her way around the world (from Mexico to Germany to Kenya to Spain and back again.)

Today, Rachael is back outside the Windy City with her husband, two dogs, and a bunch of old computer cords they’re too afraid to throw away. When she’s not crafting beautiful, unforgettable brands for her clients, Rachael is available for speaking engagements and offers entertaining, energizing live workshops on marketing, branding, and small business. Learn more at
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