- Refreshing, full-bodied, heady, blonde, redhead and brunette beer is better if artisan made. This is proven by the boom that craft brewer have experienced in recent years , especially those who used innovative formulas such as microbreweries that sell their products to retail , wholesale , online, bulk or bottles.
- Brewpubs that cater to their customers’ need for a quality pint have multiplied. Some catchment areas offer broad market space for these business. In spite of numerous industrial beers nothing can match a skilled brew master’s product
- Craft beer, sold in kegs, bottles, in bulk or administered, should reflect an assortment that satisfies different palates , however it is advisable to limit the number of available products in proportion to the turnover in order to avoid product loss due to stagnation.
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