Value

Organization, Technology, Culture: A playbook for implementing and maximizing the value of CRM

Up until now many businesses have been able to get away without fully succeeding in their CRM implementations. As we move into the age of artificial intelligence, the basics of data management and CRM use will become … Read More

Getting the Most out of Your CRM: 25 Tips to Increase Adoption, Maximize Value and Increase Profits from Your Customer Relationship Management System

Do you use customer relationship management software? Are you using it to its best effect? Do you think it could it work even better for you? 

We … Read More

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value