With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical.
Based on the idea that strategic CSR offers the most holistic and … Continue Reading
CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
Social CRM is critical to business success in today’s hyper-connected environment. Customers’ expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It’s the … Continue Reading
Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data
The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics … Continue Reading
8 Powerful Social Media Marketing Tools for Savvy Businesses: 1. Mention: Google Alerts for the social web. Mention is one of the best tools to monitor your brand’s presence across the web. It includes mentions of your brand or keywords you want to monitor on social networks, forums, blogs and more. Mention also includes social features that allow you to … Continue Reading