Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation (Management for Professionals)
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration. Increased … Continue Reading
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- Customer Relationship Management in Banks
Banking has traditionally operated in a relatively stable environment for decades. However, today the industry is facing a dramatically aggressive competition in a new deregulated environment.The net result of the recent competition and legislation is that traditional banks have lost a substantial proportion of … Continue Reading
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eCRM or electronic customer relationship management with Examples | Business Studies | Mathur Sir Classes
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