This book will give you the critical information you need to create, use, and validate simple predictive models, and it will suggest the types of real-world business problems you can solve with those models.
It is designed to be as … Read More
- WILEY ACADEMIC
A step-by-step guide to data mining applications in CRM.
Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.
The book is organized into three … Read More