A managerial approach to understanding business intelligence systems.
To help future managers use and understand analytics, Business Intelligence provides a solid foundation of BI that is reinforced with hands-on practice.
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Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers … Continue Reading