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1994 marks the inauguration of the North American Free Trade Agreement. A liter of gas was selling for fifty-five cents and the Big Mac™ a little over a dollar. lt is also the time when Sylvain made his entry into the ERP (Entreprise Requirement Planning) software universe.
The Big Mac … Continue Reading
Praise for Connected CRM
“Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s marketers can leverage … Continue Reading
Team-Based Strategic Planning: A Complete Guide to Structuring, Facilitating, and Implementing the Process
- Used Book in Good Condition
Team-Based Strategic Planning uniquely describes the strategic planning process and the ways of facilitating the development of a strategic plan and its implementation. It is “how-to-do” book profusely illustrated with planning techniques, facilitation guides and real world examples of the planning and … Continue Reading
Up until now many businesses have been able to get away without fully succeeding in their CRM implementations. As we move into the age of artificial intelligence, the basics of data management and CRM use will become exponentially important.
Although CRM is crucial, many still fail in … Continue Reading