- WILEY ACADEMIC
A step-by-step guide to data mining applications in CRM.
Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.
The book is organized into three parts. Part one provides a methodological roadmap, covering both the … Continue Reading
Former P&G CEO shares leadership, brand and marketing insights from his new book, ‘Playing to Win.’
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown … Continue Reading
The popular guide to the project management body of knowledge, now fully updated
Now in its seventh edition, this comprehensive guide to project management has long been considered the standard for both professionals and academics. With more than 32,000 copies sold in the last three editions, it has now been fully … Continue Reading
- Harvard Business School Press
The Harvard Business Essentials series is designed to provide comprehensive