Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of … Read More
This book will give you the critical information you need to create, use, and validate simple predictive models, and it will suggest the types of real-world business problems you can solve with those models.
It is designed to be as … Read More
Welcome to Introduction to Business Analytics Crash course. In this course you will learn about business analytics from the very ground.
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Along the way this course … Read More
Brand NEW, International Edition. ISBN and Cover same with similar contents as US edition. Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer. We also ship to PO Box addresses. … Read More
Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
So you’re not a numbers person? No worries! You say that you can’t understand how to read, let alone implement, these complex software programs that crunch all the data and spit out . . … Read More