- WILEY ACADEMIC
A step-by-step guide to data mining applications in CRM.
Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.
The book is organized into three parts. Part one provides a methodological roadmap, covering both the … Continue Reading
Don’t let a fear of numbers hold you back.
Today’s business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data–to understand where the numbers come from, make sense of them, and use them to inform tough decisions. … Continue Reading
Ignoring what the data is actually telling you can leave you, and your organization, exposed to getting blindsided. You need to be able to leverage advanced analytics so you can zero in on the right information and make the right decisions. Learn more: https://www.ibm.com/analytics/business-analytics
And that’s why companies are turning to IBM.
Watch this video to see how IBM Business … Continue Reading
- Morgan Kaufmann
Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors’ tools lies the essential, yet poorly-understood layer of architecture, design and process. Without this knowledge, Big Data is belittled – projects flounder, are late and go over budget. Business Intelligence Guidebook: From Data Integration to Analytics… Continue Reading
Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
There is a costly misconception in business today-that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. In Behind Every Good Decision, authors and … Continue Reading