Swipe to Unlock: A Primer on Technology and Business Strategy

Swipe to Unlock: A Primer on Technology and Business Strategy

Authored by Product Managers at Google, Microsoft, and Facebook, Swipe to Unlock is a comprehensive guide on the core concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy/development roles in the tech industry.

This #1 Amazon Business Bestseller won a medal from the North American Book Awards and has been featured in Forbes and Business Insider. It was touted as “our generation’s Rosetta Stone for enabling non-engineers to peer into the technology changing everyday life” by Jeremy Schifeling. 

How does Spotify determine what songs to recommend to you? 

Why does Amazon offer free shipping with Prime if it loses them money? 
Why did the FBI sue Apple to hack the iPhone?

By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes tech’s biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse. Unlock the answers you need to ace your tech interviews and become a better-educated digital citizen.

Buy Swipe to Unlock today to understand why it’s a Top Gifted Book of 2018! 

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