In such cases, the vision statement usually includes two components: a core ideology, which is referred to as the mission, and an envisioned future, which is what is referred to as the vision per se. There are a few features required of useful vision statements. First, it should focus attention on what is most important, and thus, eliminate unproductive activities. Second, it provides a context from which to evaluate new external opportunities and threats.
Good vision statements make employees feel good about their organization’s direction and motivate them to help achieve the vision. Whereas the mission statement emphasizes the present, the vision statement emphasizes the future.