CRM stands for Customer Relationship Management platform. It is a tool that most companies use to improve their relationship with their customers. Think of the CRM as a database where companies store their customers’ names, addresses, contact numbers, and other relevant information like transaction history.
CRM can not only automate the gathering of customer information, it can also be used to analyze data. Decades ago, businesses can only access a CRM from a single system. But today, cloud-based CRM lead the way.
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