MBA strategic planning basics course

MBA strategic planning basics courseMBA strategic planning basics course. what exactly does “strategy” mean for today’s organization? a strategy is a plan of action that’s mid- to long-term in duration and is designed to help your company achieve its broad mission. so, if your company’s mission is to be number one in its market, the strategies you develop should form a plan of action for getting the company to that position. a strategy is a plan for achieving a major organizational objective. objectives are important for a number of reasons: they give everyone a set of guidelines and a focus, they help motivate everyone to achieve, and they provide a basis for measuring achievement. strategic goals generally are developed by top management and focus on broad issues that affect the company overall. some examples of strategic goals are: growth, raising capital, reducing employee turnover, and new product development.

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time stamps
strategic planning overview 00:06
comparing strategy and tactics 01:29
strategic goals 03:07
tactical goals 05:05
operational goals 06:25
business planning 06:48
designing your strategy 11:37
swot analysis 18:58