Marketing & CRM Trends 2018 – Building Customer Relationships Trough the Right Moments | Seminar 5 | September 12, 2018 | 16:00 – 17:00
Without inspiring, unique moments, marketing and CRM can no longer stand out from the crowd. To escape the mainstream, the annual “Gartner Hype Cycle for Digital Marketing and Advertising” provides both marketing decision-makers and operational marketers with an excellent but also overwhelming overview of opportunities. In our seminar we examine what is behind these trends. How is customer data linked together? How do I react to customer behavior in real time? And how do I manage campaigns so that they reach the customer on a 1:1 level? On the basis of practical use cases, we show how these challenges are mastered. We explain how marketers use the new trends effectively for their company and which aspects need to be considered.
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