How to Write a Business Plan

How to Write a Business Plan

Step-by-step advice on preparing a business plan

You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs―from small service businesses and retailers to large manufacturing firms―write winning plans and get needed financing.

This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to:

  • figure out if your business idea will make money
  • determine and forecast cash flow
  • create profit and loss forecasts
  • prepare marketing and personnel plans
  • find potential sources of financing, and
  • present your well-organized plan to lenders and other backers, and
  • learn about best practices for raising money, from SBA loans to equity crowdfunding.

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