Getting to Aha!: A Beginner’s Guide to Business Analytics

Getting to Aha!: A Beginner's Guide to Business Analytics

Dive into the powerful world of business analytics. Getting to Aha! A Beginner’s Guide to Business Analytics takes you on an innovative journey to discover more Aha! moments—moments of business clarity where you see exciting new possibilities that lead to improved business productivity. The journey to Aha! starts with developing your analytical thinking and learning how to use analytic tools and techniques that are especially useful with business data. The journey continues by combining the reader’s own deep situational knowledge and experience with their new analytical viewpoint—this creates opportunities for insight and Aha! moments.

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