This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.
Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly … Continue Reading
This much-anticipated new edition of the bestseller Customer Relationship Management: Concepts and Technologies provides a comprehensive and balanced review of CRM, now completely revised to reflect recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, … Continue Reading
Accelerate your digital transformation and break down silos with Microsoft Dynamics 365
It’s no secret that running a business involves several complex parts like managing staff, financials, marketing, and operations—just to name a few. That’s where Microsoft Dynamics 365, the most profitable business management tool, comes in.
In Microsoft Dynamics 365 For … Continue Reading
What are all of our Electronic Customer Relationship Management E-CRM domains and what do they do? Do you monitor the effectiveness of your Electronic Customer Relationship Management E-CRM activities? When a Electronic Customer Relationship Management E-CRM manager recognizes a problem, what options are available? Do we cover the five essential competencies-Communication, Collaboration,Innovation, … Continue Reading
Up until now many businesses have been able to get away without fully succeeding in their CRM implementations. As we move into the age of artificial intelligence, the basics of data management and CRM use will become exponentially important.
Although CRM is crucial, many still fail in … Continue Reading