Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Posted in CRM Books
Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.
Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly … Continue Reading
Modern ERP: Select, Implement, and Use Today’s Advanced Business Systems
Posted in ERP Books
Modern ERP: Select, Implement, and Use Today’s Advanced Business Systems
Modern ERP can be used in an undergraduate or graduate enterprise resource planning systems course or to support an ERP module in information systems, accounting, business, or supply chain courses. This third edition continues to be vendor-agnostic and has been substantially revised to keep pace with advances in the ERP … Continue Reading
Marketer’s Toolkit: The 10 Strategies You Need To Succeed (Harvard Business Essentials)
Posted in Business Templates Books
Marketer’s Toolkit: The 10 Strategies You Need To Succeed (Harvard Business Essentials)
- Harvard Business School Press
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits.
The Harvard Business Essentials series is designed to provide comprehensive … Continue Reading
The Harvard Business Essentials series is designed to provide comprehensive … Continue Reading
The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition
Posted in Business Intelligence Books
The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition
- The Data Warehouse Toolkit The Definitive Guide to Dimensional Modeling
Updated new edition of Ralph Kimball’s groundbreaking book on dimensional modeling for data warehousing and business intelligence!
The first edition of Ralph Kimball’s The Data Warehouse Toolkit introduced the industry to dimensional modeling,and now his books are considered … Continue Reading
Project Management for the Unofficial Project Manager: A FranklinCovey Title
Posted in Project Management Books
Project Management for the Unofficial Project Manager: A FranklinCovey Title
- 5.5″ W x 8.25″ H x 0.6″ D
No project management training? No problem!
In today’s workplace, employees are routinely expected to coordinate and manage projects. Yet, chances are, you aren’t formally trained in managing projectsyou’re an unofficial project manager.
FranklinCovey experts Kory Kogon, Suzette Blakemore, and James Wood understand … Continue Reading
In today’s workplace, employees are routinely expected to coordinate and manage projects. Yet, chances are, you aren’t formally trained in managing projectsyou’re an unofficial project manager.
FranklinCovey experts Kory Kogon, Suzette Blakemore, and James Wood understand … Continue Reading
