This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.
Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly … Continue Reading
Modern ERP can be used in an undergraduate or graduate enterprise resource planning systems course or to support an ERP module in information systems, accounting, business, or supply chain courses. This third edition continues to be vendor-agnostic and has been substantially revised to keep pace with advances in the ERP … Continue Reading
- Harvard Business School Press
The Harvard Business Essentials series is designed to provide comprehensive … Continue Reading
- The Data Warehouse Toolkit The Definitive Guide to Dimensional Modeling
Updated new edition of Ralph Kimball’s groundbreaking book on dimensional modeling for data warehousing and business intelligence!
The first edition of Ralph Kimball’s The Data Warehouse Toolkit introduced the industry to dimensional modeling,and now his books are considered … Continue Reading
- 5.5″ W x 8.25″ H x 0.6″ D
In today’s workplace, employees are routinely expected to coordinate and manage projects. Yet, chances are, you aren’t formally trained in managing projectsyou’re an unofficial project manager.
FranklinCovey experts Kory Kogon, Suzette Blakemore, and James Wood understand … Continue Reading