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CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully―including identifying goals, lining up the right people, … Continue Reading
This revised edition continues to throw light on the significance of Business Engineering and its link with Information Technology. Besides, it discusses the role of consultants, vendors and users, the process of customization, as well as the methodology and guidelines for ERP implementation. The book
Focusses on Indian ERP packages, with a … Continue Reading
Securing adequate funding for a business venture can be one of the most difficult obstacles faced by entrepreneurs. This resource instructs readers on the best ways to raise money for growing or starting a small business by discussing each source of public and private debt and equity … Continue Reading
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit. … Continue Reading
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Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the “data-analytic thinking”… Continue Reading