The concept of strategic drift attempts to explain why the strategy of a business loses touch with the dynamic external environment in which it operates. Lots of well-known, market-leading businesses appear to have suffered from strategic drift and lost their way. This revision video outlines the concept.
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Netflix’s global growth is a huge factor in the company’s success. The unique business strategy of Netflix has played a prominent role. It was operating in over 190 countries in 2017. It’s international streaming revenues exceeded domestic streaming revenues for the first time in the second quarter of 2018. This is an incredible achievement for a company who was only in the U.S. before 2010 and was is in 50 countries by 2015. The Netflix target market includes males and females between the age group of 17-60 and households with income levels of ,000 and up.
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