Business Level Strategy Explained

In this video, we’ll explain the purpose of Business-Level Strategies, and walk through each of the 5 generic business-level strategies:

– Cost leadership strategy.
– Differentiation strategy.
– Focused cost leadership strategy.
– Focused differentiation strategy.
– Integrated cost leadership / different strategy (hybrid strategy)

We’ll also show an example of each of these strategies.

To learn more, read the companion article to this video, available here:

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