In this video, we’ll explain the purpose of Business-Level Strategies, and walk through each of the 5 generic business-level strategies:
– Cost leadership strategy.
– Differentiation strategy.
– Focused cost leadership strategy.
– Focused differentiation strategy.
– Integrated cost leadership / different strategy (hybrid strategy)
We’ll also show an example of each of these strategies.
To learn more, read the companion article to this video, available here: http://bit.ly/2lvEzeP
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