After surveying 300 executives, 60% said they were satisfied with their process, half of those people noted that their process did not deliver a well-defined strategy that could be executed in the business and could adapt to change.
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Often times the words “plan” and “strategy” are used interchangeably in everyday conversations. But these words have different meanings.

– overarching method for reaching a goal
– dynamic in nature
– refers to a long-term effort
– evolves over time

– static
– outlined steps designed to achieve a single objective
– most often short-term
– part of a longer-term strategy

Presented by Cherissa Newton.

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